Cobble started with the idea that Winnipeg is known by many, but understood by few - it is an anomaly. We are driven to be an advocate of coming from the ‘no coast’ while documenting what we have to offer in terms of art, music, and our fluid culture. In heightening our own local experience and understanding, we ultimately wish to show the rest of the country, and those abroad, what our community has to offer. At the same time, strengthening our own knowledge of what it means to come from the centre of Canada and North America. This is Winnipeg.
SJA invites the challenge of daily conventions in the pursuit of an everyday paradise. We crave a life of fulfilment, purpose, and happiness; unsatisfied with anything less than a life that is uniquely our own. Our goal is to inspire and cultivate an environment and mindset that is philosophical and educational, laying the foundation for the vulnerability necessary to look inward, guiding toward the most pure and honest 'Secret Journey'.